What sort of influencer am I?

This is a question or perhaps a topic I’ve been thinking about writing about for a while. It was spurred on more recently by a brand getting in touch with me about a potential collab, but then after some thought deciding actually my content wasn’t “fashion focused enough”. Bloody charming ey.

When it comes to my CV, I can easily identify what I’m about. My experience and knowledge can be neatly boxed up in the world of beauty marketing. It’s all I’ve ever done and while it’s niche, it’s a niche I am more than happy to be pigeon holed in. But if I have to identify the same thing for my blog and my social channels? Well that’s a different kettle of fish.

My content is a reflection of me and… I’m a person (high five for stating obvious Tiffany). What I mean is, I have more than one interest and more than one passion and while I understand that people go to certain influencers for certain things, I don’t want to focus on just fashion or just beauty. The question is, is that not okay?

Well to brands, maybe not. If I put my marketing hat back on for a minute… I want a campaign with a focused target audience to enable me to get the best results. But as a follower of other influencers, I want to see so much more than just the contents of their beauty drawers for example. Give them the right camera and lighting and most people can take a semi-decent photo of a Charlotte Tilbury lipstick. But personally that’s not what gets me excited or why I would choose to follow someone. For me, it’s all about the person behind the content.

A quick flick through my Insta and you’ll see a montage of street style, beauty favourites and the occasional cocktail (okay, so maybe it’s not that occasional). My blog is and always will be a creative outlet to share my random ramblings and favourite things with you lovely people. Perhaps if everything was all about fashion or all about beauty, this little patch of cyber space would be a lot bigger than it is right now. But I like to mix things up and without doing so, I certainly wouldn’t be enjoying it as much.

So what sort of “influencer” am I? Beauty, fashion, lifestyle, micro, macro… to be honest, who freakin’ knows.

I’m mish-mash of everything that I love and everything that I feel. I don’t want my content to be constricted by a niche or a label. If I make an amazing chocolate cake one day, I want to be able to share that with you. Equally if I find a sick outfit, you can bet I’ll be headed to my nearest pretty street to do a few twirls in front of the camera.

Yes, content should always be tailored to your audience. You’re not going to see me reviewing a car on here anytime soon, cause unless I don’t know you guys at all, I’m pretty sure you wouldn’t care less. But I truly believe that in general, if you’re happy with what you’re putting out into the blogosphere, people will be happy reading it.


  • I agree 100% with this post. I usually subscribe blogs because I like the content that the blogger make, but usually it needs to be lifestyle with all the things the blogger can think about. Not just outfit after outfit, because it gets boring to me someday. So keep up with the mish-mash blog! I like it xx

    Heidi ✨ | Heidi’s Planner | Instagram

  • Love this post and I personally think there is nothing wrong with a mish-mash, as long as each subject is treated with a little bit of knowledge and passion, which is obviously the case here!


  • Laura Emilia

    So well said! As long as it’s not completely out there (like the car you mentioned!) I think it’s perfectly fine to include your other passions and things that are naturally a part of your life. I generally get a bit bored if a blog is just one thing (although there are definitely exceptions to this rule!) and I enjoy seeing a bit more of the person behind the blog – I’m a pretty curious soul! x

    Laura // Middle of Adventure

  • I agree with you totally! I love fab outfits and beauty products as much as the next person but as you said, it’s the person behind the blog I’m more interested in. I don’t like putting myself in a box, I want to blog about all the things I’m passionate about. I’m glad you feel the same way, love your boots! xx
    Coco Bella Blog

  • I wouldn´t be able to neatly identify a niche for me either (despite micro, I am a microinfluencer for sure), but that is fine by me. Of course your blog is your brand and all that jazz, but it is not my main source of income (it actually is no source of income at the moment, if you disregard lipsticks) and so I don´t feel the pressure. Could I be more successful when focussing on one topic alone? Probably. But then it wouldn´t be as much fun and I would no longer stick to it.

    Linda, Libra, Loca: Beauty, Baby and Backpacking

    • I’d defs micro too :). I think not having a niche is a good thing x

  • Ah I am the same girl! When I started blogging I remember feeling like I needed a niche but nowadays I just write about whatever I want to and haven’t gone back. Stunning pictures by the way <3 !


  • I’m exactly the same Tiffany, I want to write about the things I want to write about and not feel like I need to write about one subject and only that. I love getting to know bloggers and reading about different things x

    Jenny | LuxeStyle

  • I know how you feel. I am mainly fashion but I like talking about other things and my readers actually said they like when I do that. It’s just crazy how a brand could do that!

    Effortlessly Sophisticated

  • Love your outfit, especially your booties :)
    Have a good evening ;-)
    http://www.oliviaponcelet.com <3

  • Ah I have been pondering on this too. I get a lot of people as ‘so what do you blog about?’ and I am always like eeeeeeeerm lifestyle? I love using my channels to write about whatever floats mi boat, and what I think my following will find interesting. Keep doing you lass :) Immy x

    • I think some people just don’t get a blogging as a concept x

  • Just be yourself. You are such an inspiration to a lot of people. You have a great blog.

    StyleSprinter Blog by Katya Bychkova

  • I have the same thoughts too. My blog topics changes everytime and I really don’t care that much as long I made my readers happy on what I am giving them.
    Much Love,
    Zarrah | The Bandwagon Chic

    • I think it’s nice, a blog should always grow with youx

  • Caitlin

    Loving the shirt! My blog focus changes a little too from time to time

    Beauty & Colour | Vegan Lifestyle Blog

  • The Sunday Mode

    Don’t worry, I feel the same way! Whenever someone asks me what I blog about I just usually wait for a minute and then end up saying…um, everything! :p

    Julia // The Sunday Mode

    • Haha, I love your blog, so keep rolling with it :) x

  • This is such a nice read dear. Really insightful. I dont want to be put in a box as well. I love mixing things up, and I dont want to label my style. If anything, its “my style.” I couldnt agree more about your last statement. At the end of the day, we put ourselves out there for the world to see. Might as well put something we enjoy doing.

    Jessica | notjessfashion.com

  • I’ve missed your posts! I’ve gone through so many moments where I felt like I was falling out of love with blogging.


  • Shahab Khan

    Nice post ..!!!!!

    Power Banks