This is a question or perhaps a topic I’ve been thinking about writing about for a while. It was spurred on more recently by a brand getting in touch with me about a potential collab, but then after some thought deciding actually my content wasn’t “fashion focused enough”. Bloody charming ey.
When it comes to my CV, I can easily identify what I’m about. My experience and knowledge can be neatly boxed up in the world of beauty marketing. It’s all I’ve ever done and while it’s niche, it’s a niche I am more than happy to be pigeon holed in. But if I have to identify the same thing for my blog and my social channels? Well that’s a different kettle of fish.
My content is a reflection of me and… I’m a person (high five for stating obvious Tiffany). What I mean is, I have more than one interest and more than one passion and while I understand that people go to certain influencers for certain things, I don’t want to focus on just fashion or just beauty. The question is, is that not okay?
Well to brands, maybe not. If I put my marketing hat back on for a minute… I want a campaign with a focused target audience to enable me to get the best results. But as a follower of other influencers, I want to see so much more than just the contents of their beauty drawers for example. Give them the right camera and lighting and most people can take a semi-decent photo of a Charlotte Tilbury lipstick. But personally that’s not what gets me excited or why I would choose to follow someone. For me, it’s all about the person behind the content.
A quick flick through my Insta and you’ll see a montage of street style, beauty favourites and the occasional cocktail (okay, so maybe it’s not that occasional). My blog is and always will be a creative outlet to share my random ramblings and favourite things with you lovely people. Perhaps if everything was all about fashion or all about beauty, this little patch of cyber space would be a lot bigger than it is right now. But I like to mix things up and without doing so, I certainly wouldn’t be enjoying it as much.
So what sort of “influencer” am I? Beauty, fashion, lifestyle, micro, macro… to be honest, who freakin’ knows.
I’m mish-mash of everything that I love and everything that I feel. I don’t want my content to be constricted by a niche or a label. If I make an amazing chocolate cake one day, I want to be able to share that with you. Equally if I find a sick outfit, you can bet I’ll be headed to my nearest pretty street to do a few twirls in front of the camera.
Yes, content should always be tailored to your audience. You’re not going to see me reviewing a car on here anytime soon, cause unless I don’t know you guys at all, I’m pretty sure you wouldn’t care less. But I truly believe that in general, if you’re happy with what you’re putting out into the blogosphere, people will be happy reading it.