Now that is the question ay.
I’m a girl who bloody loves a designer purchase. From the packaging, right down to the quality of the product, the buzz you get from buying a designer piece is more than a little addictive. But like most of us, I have a budget and (as much as I wish otherwise) I have to choose my purchases wisely and that is when a dupe or two comes in handy.
It’s really not very hard to find a dupe on the UK high street these days. From replica Gucci tees to Chloe bags, if it’s the thing of the moment, you’re going to find something similar for about a 10th of the price. Some of the best places to look if you’re on the hunt is Zara, Mango, & Other Stories and Topshop. Some of their dupes are so close to the real thing, I wonder how they even get away with it.
So how do I decide which items to dupe and which to splash out on?
My guilty pleasure is a designer handbag… and usually a Gucci one at that. I can put my hands up and admit, I’m obsessed. But my thinking is, if you look after a bag it will last for years to come, but something like a jumper or a pair of shoes? Maybe not so much. I’ve been eyeing up a Bella Freud jumper for yonks. But even after all those years of lusting, for some reason I just can’t bring myself to hit ‘confirm order’ on a £300 jumper. Especially as I live with a boy who is notorious for shrinking all my clothes in the wash! Honestly, it’s quite a talent he’s developed. So for something that might not stand the test of time (or the bf’s washing talents), a dupe is definitely on the cards. Luckily for me, it just so happens that New Look have been creating a couple of jumpers that are a pretty good match.
As much as I love my designer bags, it’s almost impossible for us mere mortals to keep up with all the trends. First it was the Chloe Drew, then the Gucci Dionysus, next the Soho Disco and so on. So again, if you love a style, but you’ve already made an investment this season, finding a high street alternative isn’t going to take you too long and you can probably purchase it in multiple colours, guilt free. This summer I’ve been lusting after the new Chloe ring bag, but I was short about £1,150 smackers. Luckily I found something nearly identical at £1120 less…
For me, the key to deciding on whether to splash out or not is longevity and budget. If I was totally minted, I don’t think I’d care whether I’d be wearing it again in a few years time. However, if (like for most of us) the purchase is an investment, you want to make sure it’s classic enough to be worn time and time again. If not, then that’s the perfect opportunity to dupe it.