Making It Big As A Blogger

If you’re a regular on Twitter, you might have noticed a bit of a shit storm happening around Sarah Ashcroft’s Cosmo article (you can read it here). Sarah gave a brutally honest interview on how she made it in the blogger bizz and how others can follow in her footsteps. While I’m not sure I’m particularly a fan of her views, I can’t say as I loved the way some bloggers were so quick to voice their equally as harsh opinions either. Regardless, this post is not about calling out either side, but it did make me think about something…

Is it still possible to make it big in the blogging business?

I often think to myself, if only I could go back to my uni days (about 6 blooming years ago now!!) and start up Tiffany Tales. It would have been so much easier to organically grow my blog and my social media channels, because there was literally nobody doing it. With cats, dogs and giant bunnies having larger followings than a blogger like me, what chance do I stand against some of these accounts with close to a million followers?

The honest truth is… probably not much. So you may think, why bother? And like Sarah rightfully said, you do have to be different to stand out and I’ve been questioning whether I am different enough? But I realised that although we may share similarities, we are all different. Yes we all love a good flat lay and who doesn’t want to snap up a pretty bunch of peonies, but it’s our personality and style that makes our feeds, blogs and YouTube channels unique to us. But…

Is being different, enough to ‘make it’?

It really depends what you’re doing this for. I started blogging to support my career in marketing, but I continued because I fell in love with it. Taking pictures, creating beautiful social channels and interacting with you lovely people makes me happy, so that’s why 2 years later I’m still here typing away. Take away my blog and I do feel (as much as I sometimes feel like throwing in the towel) I would have a huge hole in my life. So yes, I’d love to make it in the Blogging world and do this shindig full time (who among us wouldn’t?), but I create content because I love doing it, not necessarily to ‘make it’. If you don’t love it and you’re purely around to become Insta-famous and make a tonne of money, I think that is when it gets extremely disheartening. Because lets be honest, blogging isn’t as easy as it looks.

To play with the big boys and earn liveable money, you need a decent following. I’ve worked in marketing for the past 6 years and while many bloggers will tell you that brands don’t care about numbers, I can promise you that they do. Yes, I want someone to produce quality content for my brand and yes your followers need to be engaged, that’s a given. But what I really need is sales. And the higher your numbers, the better the rate of sales and really at the heart of it, that is what the world is all about. Just like in business, a brand expects a return on their investment. In the blogging world that could mean they require an SEO link, a Youtube review, a Tweet, an Insta story, the list of returns is endless. But the one thing that is certain is this, the bigger and better your following, the more brands, opportunities and dollar will come your way.

To get this huge following, they say it takes networking, A LOT of hard work and endless, quality content. However, there are so many beautiful blogs out there with less than 10K followers doing all of the above and some. In fact some of my faves have less than 5k, which just proves how bloody tough it is to get noticed. So as you can tell, I don’t really have an answer to my initial question, but my gut feeling is that is comes down to having talent and bags of Lady Luck.

What are your thoughts?

 

  • Yeah blogging is so much hard work, It’s hard being a stand out when there are so many other great bloggers

    Beauty Candy Loves

  • I totally agree with everything you said here Tiffany. I started my blog because I wanted a creative outlet to share my thoughts and inspirations, not for sponsored posts (even though they are amazing when they come along!). Blogging will always feel like a fun hobby to me. I need to remember why I started when I feel lost about it.

    http://www.natalieleanne.com

  • I agree with you. Blogging is more of an outlet with me and sharing things that I find important and interesting.

    xx Jennifer
    Effortlessly Sophisticated

  • I don´t really want to do that full time, but I wouldn´t mind earning a little money from the work I put into it. But yes, you need luck to get noticed and you need followers to work with the big brands.

    Linda, Libra, Loca: Beauty, Baby and Backpacking

  • Very interesting post, and the article you linked was interesting as well. People blog for different reasons; personally I just do it for fun and as a sort of creative outlet for myself. It would be nice to do it full-time but eh, I doubt I’d make it big, hahaha.

    cabin twenty-four

  • I totally agree that numbers do matter. I’m working hard and still haven’t accomplished what I think I deserve from the amout of work i’ve put in.

    The Fashion Matters- LUXURY TRAVEL & FASHION BLOG

  • Such a great discussion to have! As someone who recently quit her job to become a full-time entrepreneur, I know how difficult it is to make it just solely in blogging. It’s always good to have other outlets, income streams, products to sell, etc. :]

    // itsCarmen.com

  • Elizabeth Apps

    I completely agree with this post! It is so difficult to grow a following now days, I am constantly engaging with others (genuine of course) in the hopes in the process someone notices me but my word is it difficult! It’s a good thing I enjoy doing it all regardless, don’t get me wrong I do look at numbers often but try not to let it effect me too much! I’m sure we all do a little when deep down we’d love to make it to!
    Also thank you for the follow lovely, definitely giving you a follow back, I love your blog xx
    http://www.pagesfrombeth.blogspot.co.uk

  • This was such a great post. Sometimes it feels that the social media / blogging market is saturated and getting followers is hard but I think the only thing we can do is being consistent in creating content that we enjoy writing and capturing for our readers.

    Nathalie
    http://www.nathalie-alexandra.blogspot.com

  • Peppermint Dolly

    “Bags of Lady Luck” is my very favourite thing that you’ve ever said!

    Rebecca
    xx
    http://www.peppermintdolly.com

  • The whole dialogue surrounding this topic is so interesting, very true and at times disheartening, but I think working hard and staying positive is super important!

    Sharni // http://www.agirlandgrey.com

  • Akshaya Iyer

    I totally agree with the “Lady Luck” comment! It’s also disheartening to see so many undeserving accounts with tons of followers!

    Akshaya
    http://www.theiyerorder.com