You may or may not know, depending how much you stalk me ;), that I work in marketing. Even though my uni days only seem like yesterday, I’ve actually been out in the big wide world of work for over six years! In that time I’ve learnt a thing or two about digital marketing and I thought it was high time I imparted a little bit of my wisdom onto you guys. After all, it might just be useful when it comes to making it in this blogging business we all know and love.
The first topic for this digital series is SEO tips for bloggers.
Search Engine Optimisation is a phrase that’s thrown around a lot, but it’s something that people (and brands) tend to undervalue and underestimate. Crazy really, as if you just tweak the way you’re putting your content together, you’ll see a huge improvement in traffic visiting your site.
Now before we start, take a look at your site stats. Is there a particular post that has done really well for you? For me it’s this one – the Chloe Faye Bag Dupe post. The reason why is simple, the key words are in the title, the images have been tagged correctly and the outbound links are relevant. Because of that, my image has ended up as the first listing on Google when searching ‘Chloe Faye Bag Dupe’. You might find that your top post is something similar. Now that could be by accident, or because you’re a natural SEO whizz, but the key to a successful blog is achieving this type of result with as many posts as possible.
While that may sound a little confusing (not to mention time consuming), the steps to achieving it really aren’t! So to keep this in bite size chunks, today’s post is going to focus on how to choose the right keywords and title for your post.
FINDING THE PERFECT KEYWORD
Before you even write the first word, set yourself a core keyword that is relevant for the content you’re putting together. For example, for this post my keyword will be ‘SEO’, so everything I write, tag or link will all reference this word. This will help Google know that my post is all about SEO and will give it the ability to rank it within its search pages.
It’s also important to note that your keyword doesn’t have to be one word; a phrase such as ‘SEO blog tips’ will also work perfectly. In fact these longer phrases can sometimes help your blog rank higher as they’re more niche.
A great way to check if your keyword is a popular search term, is to check out Google Keyword Planner. Or an even easier way is to head over to Google and type your keyword in and see what options are available to you. For example if you type… ‘Blog SEO’, other popular terms are… “Blog SEO Tips’, ‘Blog SEO Checker’ and ‘Blog SEO Optimisation’.
USE A SEO RELEVANT TITLE
This is something I’m really guilty of not doing, opting instead of something a little quirkier. I always knew this wasn’t best practice and really because of that I’ve missed out on a huge opportunity to attract organic traffic to my blog.
Making sure that your title includes your core keyword/s and references the content really helps searches/readers/Google know what your post is all about. Just like a book, a good title will not only capture the attention of Google, but will help capture the attention of your readers. So keep it punchy, relevant and on-brand.
Once you’ve nailed the perfect title, next stop is including subtitles throughout your post. This will help improve readability and again is great for boosting your SEO. Remember to include your chosen keyword in some of your subheadings.
My blog uses the Yoast SEO plugin, which allows me to effortlessly check how SEO-friendly my post is. Simply add your focus keyword and then the plugin will let you know whether you’ve used the word in right places, how readable the content is and top tips on how to improve it.
In the next post, I’m going to talk about maximising your content, links and alt tags, so stay tuned.